My Take On The ten Greatest Gross sales Enablement Software program

I’ve at all times thought gross sales was cool. There’s one thing thrilling about fixing actual issues, connecting with folks, and shutting offers. However the behind-the-scenes work? That’s the place it will get difficult.

Gross sales isn’t nearly charisma—it’s about preparation, timing, and the correct instruments.

That’s what led me to discover greatest gross sales enablement software program. I needed to know how the most effective groups keep organized, ship the correct message on the proper time, and maintain every little thing working easily behind the scenes.

So I learn G2 consumer opinions, in contrast platforms, and examined out a couple of options myself. What I discovered was game-changing: the correct gross sales enablement instruments don’t simply help the gross sales course of—they supercharge it.

When you’re trying to degree up your gross sales recreation and provides your reps the assets they should win, maintain studying. I’ve damaged down the most effective gross sales enablement software program that will help you discover the proper match.

My high 7 gross sales enablement software program suggestions for 2025

The most effective gross sales enablement software program is crafted to empower gross sales groups with the instruments they should shut offers quicker and extra effectively. As I evaluated these platforms, I witnessed how they centralize content material, automate workflows, and supply data-driven insights that assist groups ship customized experiences to prospects, boosting gross sales productiveness and efficiency.

What makes gross sales enablement software program value it: my opinion

• Act as a repository for quite a lot of advertising and gross sales content material for use by gross sales representatives
• Present tagging or search capabilities to make sure environment friendly discovery of content material
• Observe engagement on content material and gross sales pitches, corresponding to prospect engagement or inner utilization
• Permit customers to add quite a lot of collateral or construct and edit content material straight inside the instrument

This information was pulled from G2 in 2025. Some opinions have been edited for readability.

Primarily based on my assessment of G2 consumer suggestions, Salesforce Gross sales Cloud stands out for its intuitive consumer interface, significantly inside the Lightning Expertise. I regularly see G2 reviewers spotlight how straightforward it’s to navigate between key modules like Accounts and Contacts.

Many customers point out that with only a few clicks, they’ll entry buyer profiles, interplay historical past, and associated information, which streamlines day-to-day operations. From what I’ve gathered, this simplicity improves total effectivity and helps groups keep centered on relationship administration with out getting slowed down in advanced navigation.

One function that I see getting constant reward,  particularly from current opinions, is the Intelligence Views, launched in Spring ’24. Throughout a number of opinions, customers point out how these views make it simpler to scan, analyze, and act on record-level information while not having to open particular person pages.

Reviewers respect the time saved and the readability it brings to working with Accounts and different objects. From what I’ve seen, this replace has considerably enhanced productiveness for customers managing giant volumes of knowledge.

In accordance with G2 customers, centralized information visibility throughout Leads, Contacts, and their actions is a generally appreciated ingredient. I’ve learn a number of opinions that decision this a game-changer for buyer analytics. Customers typically spotlight how this eliminates the necessity for exterior instruments like spreadsheets. As an alternative of exporting and cross-referencing information manually, they’re capable of view all related buyer interactions in a single place, in actual time. 

That stated, I’ve come throughout noticeable dissatisfaction round preliminary platform setup and configuration. Some G2 reviewers point out that onboarding can really feel overwhelming, particularly for these unfamiliar with Salesforce. Many customers describe a steep studying curve relating to understanding object relationships and establishing workflows. I’ve seen some customers categorical frustration with relying closely on documentation and neighborhood boards simply to finish fundamental configuration duties.

One other recurring theme in G2 opinions is the complexity of the Lightning Expertise for brand spanking new customers. Whereas many respect the smooth design, others level out that it might really feel cluttered and unintuitive at instances. I’ve observed that customers, particularly these transitioning from easier CRMs, report problem navigating between information and understanding the format. The facility of the platform is obvious, however the onboarding expertise isn’t at all times clean.

Lastly, primarily based on G2 suggestions, there’s a good quantity of criticism round the restrictions of Salesforce’s low-code capabilities. A number of customers anticipated to construct out enterprise processes utilizing drag-and-drop instruments however bumped into roadblocks that required Apex improvement. I’ve learn a number of reviewers point out struggles with implementing logic that appeared fundamental however finally required coding experience. This creates friction for groups trying to keep agile with out counting on technical help for each change.

What I dislike about Salesforce Gross sales Cloud:

• I’ve come throughout a number of opinions saying the preliminary setup feels overwhelming and the training curve is steep for brand spanking new customers.
• I’ve observed customers battle with low-code instruments and point out that even easy workflows typically require Apex improvement.

What G2 customers dislike about Salesforce Gross sales Cloud:

“The brand new Salesforce Lightning model has so many click-throughs and is usually slower. It takes a number of time to hover over hyperlinks to disclose key information gadgets you might want to see, or worse, having to open a number of browser tabs to see extra detailed account/alternative data. There’s a lot information they’re attempting to indicate or hyperlink to on a web page. Nonetheless, I discover that the majority essential information is buried or hidden behind ‘view extra/all’ hyperlinks or proven within the pop-up home windows, so I continuously must dig deeper to seek out what I would like and sometimes get misplaced in dozens of browser tabs.”

– Salesforce Gross sales Cloud Evaluation, Ted G.

HubSpot Gross sales Hub is regularly described as a every day important for gross sales professionals. Many reviewers point out utilizing it persistently to handle gross sales pipelines, observe efficiency, and keep organized with leads and offers. From what I’ve gathered, the instrument performs a central position of their workflows, with customers typically crediting it for serving to them shift focus from administrative duties to precise promoting.

One standout functionality, in keeping with customers, is the convenience of automating workflows. I’ve learn a number of G2 opinions the place customers spotlight how intuitive it’s to arrange follow-up sequences, transfer leads by way of the pipeline, and assign duties routinely. This automation appears to be a serious time-saver and a high cause why customers depend on the platform every day. There’s additionally constant reward for the best way prospects could be filtered and categorized into lists, giving customers higher construction and visibility throughout their pipeline.

Reporting performance is one other regularly appreciated function. Throughout a number of opinions, I’ve observed customers point out how useful it’s to entry real-time information to watch efficiency. They typically discuss utilizing HubSpot’s dashboards to establish what’s working, whether or not it’s monitoring deal progress or measuring e-mail open charges. That form of visibility into KPIs appears to essentially empower customers to make strategic enhancements and keep accountable to their gross sales objectives.

One other space that persistently will get optimistic suggestions is buyer help. In accordance with suggestions I gathered from G2 customers, help from HubSpot is quick, dependable, and informative. Getting access to responsive assist appears to considerably ease the onboarding course of for newer customers. I’ve seen reviewers emphasize how reassuring it’s to know that help is barely a message away, which builds confidence throughout the early levels of adoption.

That stated, not all suggestions is glowing. A constant theme in G2 opinions that I’ve observed is a studying curve with the interface. Some customers observe that whereas HubSpot is usually user-friendly, there are options and workflows that take time to completely perceive. I’ve seen feedback about components of the platform feeling clunky at first, requiring customers to spend time exploring and getting comfy earlier than issues click on into place.

One other limitation customers regularly level out is the cell app’s restricted performance. From what I’ve learn, it’s good for fast updates like checking a deal or sending a message, however many reviewers point out that deeper duties—corresponding to modifying properties, managing pipelines, or accessing experiences—require switching to the desktop model. For customers who are sometimes on the go, this appears to be a noticeable shortcoming.

What I dislike about HubSpot Gross sales Hub:

• I’ve observed a studying curve talked about by customers who discover some options clunky and never instantly intuitive.
• I’ve come throughout suggestions saying the cell app is proscribed and doesn’t help deeper duties like full report entry.

What G2 customers dislike about HubSpot Gross sales Hub:

“I want you possibly can set up the static lists higher. When referring to leads in a listing, you can not click on ‘subsequent’ inside the listing to go to the subsequent lead. It’s important to return to the primary listing web page and click on on a unique contact, when it will be rather more best if you did not have to maintain going again.”

– HubSpot Gross sales Hub Evaluation, Cole L.

Seismic Content material is usually seen as an modern platform with a variety of options, although some areas have obtained blended suggestions.

One function that I regularly see getting reward from G2 customers is the platform’s give attention to innovation and buyer collaboration. Many customers spotlight how Seismic actively engages with clients throughout product testing, ensuring that consumer suggestions straight shapes the platform’s evolution. G2 reviewers typically point out how this collaboration creates a way of belief and ensures that new options tackle actual consumer wants, which appears to be a standout side of the platform.

One other generally appreciated function in G2 opinions is the flexibility to construct custom-made hubs for gross sales groups. G2 customers regularly emphasize how this function permits them to tailor content material hubs primarily based on completely different gross sales priorities, like product traces or market segments. This customization is extensively praised for making it simpler for gross sales groups to seek out related, up-to-date supplies with out losing time sifting by way of irrelevant content material. 

From what I’ve seen in G2 opinions, the depth of analytics supplied by Seismic additionally stands out. Many customers respect how Seismic gives clear, actionable insights into content material utilization, engagement, and influence. G2 customers typically point out how these analytics assist advertising groups refine their methods primarily based on actual information, making certain that the best belongings are prioritized for each inner coaching and customer-facing interactions. 

Nonetheless, I’ve additionally seen some G2 customers categorical frustration with content material discoverability throughout the platform. Detrimental suggestions tends to give attention to the search performance, with many customers mentioning that it doesn’t at all times floor essentially the most related outcomes.

In giant enterprises, fast entry to content material is essential, and several other G2 reviewers have famous that discovering particular paperwork or belongings could be difficult, particularly when there’s a wealth of data uploaded to the platform.

One other situation that I’ve come throughout in G2 reviews is Seismic’s flexibility in design and implementation. Whereas many customers respect the vary of configuration and customization choices, some have talked about that this flexibility could be overwhelming.

With no clear roadmap or sturdy change administration plan, customers have discovered it straightforward to get caught attempting to resolve which options to allow or the way to set up the platform’s again finish. A constant theme in G2 opinions is that having a strategic plan from the outset is vital to avoiding trial and error and making certain a clean implementation course of.

What I dislike about Seismic Content material:

• I’ve observed frustration from customers relating to Seismic’s search performance. Many point out problem discovering related content material.
• I’ve come throughout suggestions mentioning that the platform’s flexibility in design could be overwhelming and not using a clear implementation technique.

What G2 customers dislike about Seismic Content material:

“Seismic could have traditionally lacked some options in comparison with sure rivals, because it expanded into extra enablement areas than others. Nonetheless, current developments and a powerful product roadmap are more and more closing these gaps.”

– Seismic Content material Evaluation, Romain B.

Highspot is well known for its strong set of instruments designed for gross sales enablement, studying, and training.

One function that I see regularly praised by G2 customers is its versatility. Many reviewers spotlight how successfully the platform is used for each onboarding new hires and training present groups. Customers respect the convenience of use of the training administration options, which assist get new staff up to the mark shortly with gross sales content material. The power to centralize coaching supplies in a single location is often talked about as a serious power, streamlining processes and enhancing the general onboarding expertise.

One other side that stands out in G2 opinions is the mixing with Salesforce for pitching and content material monitoring. From what I’ve seen in consumer suggestions, many reviewers worth how Highspot permits gross sales groups to pitch straight from the platform, routinely capturing information on content material views and downloads by prospects. This integration eliminates the necessity for guide information entry and saves time. G2 customers typically point out how this function gives invaluable insights into buyer curiosity and engagement, making it simpler for gross sales groups to regulate their method primarily based on real-time analytics.

Content material administration can be highlighted as a powerful level by G2 customers, particularly the ease of organizing and retrieving content material. Many reviewers observe that Highspot makes it easy to show and bookmark important supplies for fast reference, whether or not it’s a pitch deck, case examine, or product sheet. This performance appears significantly helpful for groups that must entry essential content material on the fly, and it’s one thing that many customers respect for enhancing productiveness.

That stated, G2 opinions additionally point out areas the place Highspot might enhance. One recurring level of suggestions I’ve seen is the content material add course of, with many customers expressing frustration that it isn’t absolutely automated. Customers typically point out that whereas content material is housed in a single folder, it doesn’t sync routinely, which implies guide uploads are nonetheless required. This course of can turn out to be tedious, particularly when coping with giant volumes of content material, and automating it appears to be a generally requested enchancment.

By way of usability, navigation is one other space the place G2 customers really feel there’s room for enchancment. I’ve observed that some reviewers discover it tough to find saved gadgets or work out one of the best ways to phrase search phrases to get the outcomes they want. The method of trying to find content material appears to be extra trial-and-error than anticipated, which could be irritating for customers looking for particular supplies shortly.

Lastly, suggestions on reporting and dashboard customization tends to spotlight some limitations. I’ve learn a number of G2 customers point out that whereas Highspot’s reporting instruments are strong, the flexibility to customise experiences and dashboards is considerably missing. Customers would respect extra flexibility in tailoring these experiences to particular wants or presenting information in a extra intuitive approach. If this function have been enhanced, it might considerably enhance the worth of the analytics supplied by the platform.

What I dislike about Highspot:

• I’ve come throughout suggestions concerning the guide content material add course of, with customers annoyed that it’s not automated and might turn out to be tedious with giant volumes of content material.
• I’ve seen some reviewers level out that navigation and trying to find particular content material could be difficult, requiring trial and error to get correct outcomes.

What G2 customers dislike about Highspot:

“The registration course of on this platform shouldn’t be very intuitive and feels sluggish. I wish to see its performance higher tailor-made to the precise enterprise wants of every firm.”

– Highspot Evaluation, Kim E.

What I dislike about Mindtickle:

• Some customers I’ve examine categorical frustration with the fundamental reporting capabilities, wishing for extra superior insights into content material efficiency to make smarter, data-driven selections.
• I’ve come throughout suggestions indicating that content material administration and collaboration could possibly be improved, with customers suggesting the addition of undertaking administration options to streamline workforce coordination.

What G2 customers dislike about Mindtickle:

“At instances, it may be difficult to tell apart between required coaching, as outlined by company coverage, and elective programs. Typically, I must prioritize obligatory coaching, but it surely’s not at all times clear, particularly when a number of trainings can be found. It could be useful if required, incomplete coaching have been at all times offered first, making certain that coaching obligations are clearly prioritized and met.”

– Mindtickle Evaluation, Verified Person in Pc {Hardware}

I’ve seen that Allego’s easy-to-use interface is commonly highlighted as one of many platform’s strongest factors. A number of reviewers regularly name out how intuitive the system is, making it easy for groups to shortly entry related gross sales supplies. In accordance with G2 customers, this on-demand entry is particularly invaluable in fast-paced environments, the place time is of the essence, and having every little thing organized and straightforward to seek out makes a noticeable distinction in productiveness.

One other function that stands out in G2 assessments is Allego’s Digital Gross sales Rooms. Many customers appear to essentially respect this function, noting the way it permits them to create and share custom-made gross sales areas with purchasers. This functionality permits for extra significant engagement, as customers can tailor content material to particular clients and maintain every little thing centralized. I’ve come throughout a number of reviewers who point out how this function has helped enhance their buyer interactions and differentiate their choices within the market.

One standout functionality regularly talked about by G2 customers is Allego’s dialog intelligence platform. From what I’ve seen in consumer suggestions, this function is praised for offering fast, actionable insights into offers in actual time. Reviewers typically categorical the way it helps them observe progress throughout groups, share greatest practices, and improve teaching. Many customers, significantly gross sales leaders, spotlight how the platform’s teaching options have helped new workforce members ramp up quicker and extra successfully, bettering total workforce efficiency.

Nonetheless, regardless of these strengths, I’ve observed some dissatisfaction round Allego’s complexity. G2 opinions typically point out that whereas the platform presents a variety of highly effective capabilities, it might really feel overwhelming at instances on account of its sheer breadth. I’ve learn a number of reviewers categorical that it took them some time to completely perceive the system, which made the onboarding course of more difficult than anticipated. The suggestions means that whereas Allego is a strong instrument, its complexity is usually a barrier for customers who’re new to gross sales enablement platforms.

Primarily based on the suggestions I gathered from G2 customers, structured coaching assets are an space for potential enchancment. Many customers have urged that Allego may gain advantage from providing extra beginner-friendly assets, corresponding to easy coaching movies that cowl each fundamental functionalities and extra superior options. In accordance with the opinions, this might assist new customers stand up to hurry extra shortly and really feel extra assured navigating the platform. A well-structured coaching method might guarantee customers are capable of maximize Allego’s full potential quicker and extra successfully.

What I dislike about Allego:

• Regardless of its strengths, I’ve observed some G2 reviewers point out that Allego’s breadth of options can really feel overwhelming, making the onboarding course of more difficult for brand spanking new customers.
• In accordance with suggestions, some customers imagine Allego may gain advantage from providing extra beginner-friendly coaching assets, corresponding to easy video tutorials, to assist customers stand up to hurry extra shortly and navigate the platform with confidence.

What G2 customers dislike about Allego:

“For me, the largest draw back is that the platform can really feel a bit overwhelming as a result of it presents so many options. It may be onerous to wrap my head round every little thing directly. I feel having a sequence of straightforward coaching movies for learners can be an effective way to assist customers get began. A structured sequence that progresses from fundamental to superior to expert-level capabilities can be extraordinarily useful.”

– Allego Evaluation, Craig S.

What I dislike about Showpad Content material:

• I’ve observed recurring complaints about Showpad’s search performance. Customers point out that it typically returns irrelevant or incomplete outcomes.
• I’ve seen a number of opinions point out that the setup course of for brand spanking new content material experiences could be time-consuming and unintuitive, which provides friction to the rollout.

What G2 customers dislike about Showpad Content material:

“They’ll course of most file codecs nicely. Nonetheless, advanced PDFs with many layers could sometimes fail to course of. That stated, it’s not a serious situation, because the help workforce gives efficient workarounds. General, the platform performs nicely for its supposed functionalities. It could be nice if they might additionally present an replace that permits for month-over-month analytics comparisons.”

– Showpad Content material Evaluation, Karthik T.

Guarantee your gross sales workforce at all times has the correct, on-brand collateral at their fingertips with a scalable digital asset administration answer.