“He is grayer and I am gayer,” London jokes, whereas she and Kelly additionally open up about how their new Prime Video collection, “Put on Regardless of the F You Need” and “What To not Put on” are each “about remedy.”
Stacy London and Clinton Kelly rose to fame by telling individuals what they need to not put on, however over 10 years later, they’re encouraging individuals to put on no matter they need!
In an interview with TooFab, the type consultants opened up about reuniting for his or her new Prime Sequence, Put on Regardless of the F You Need, which comes over a decade after TLC’s What To not Put on led to 2013, and a subsequent years-long fallout between the 2.
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Put on Regardless of the F You Need — out now on Prime Video — sees Kelly, 56, and London, 55, teaming as much as “remodel purchasers separately” in New York Metropolis, per Amazon Studios.
“With a recent perspective that celebrates private expression over outdated type guidelines, they empower people to dwell out their trend fantasies and uncover their type reality.”
The trendy duo spoke to TooFab about working collectively as soon as once more, and defined how Put on No matter is a greater portrayal of the instances compared to What To not Put on.
When requested in the event that they felt like “no time had handed” since they shared the display, Kelly joked, “Nicely, time had handed as a result of we’re now in our mid-fifties and it is arduous to disregard that reality” — to which London quipped, “Yeah, he is grayer. And I am gayer.”
“We actually loved this course of, and we have been engaged on the present for a really very long time, so it isn’t like this was like, Oh, it simply cropped up for us. You realize, it has been 13 years!’ We have been speaking for fairly some time,” London continued. “I feel that the intention of this present is so totally different from What To not Put on, and the end result is so totally different that it truly is far more reflective of the world we’re residing in right now, and never the sort of daybreak of actuality tv that you just noticed after we did What To not Put on.”
Whereas the pair stated they do not essentially “imagine” in tendencies, they had been excited to include influences from popular culture from the final decade, with the references additionally being a type of inspiration for the purchasers.
“There’s so many like popular culture references, proper? Like Cookie from Empire,” Kelly stated, referring to Taraji P. Henson’s character on the musical drama. “When certainly one of our purchasers, Freedom, needed to appear to be Cookie from Empire, as a result of she form of noticed her as a robust girl, we had been like, ‘Sure! Let’s do this. Let’s get you an enormous fuzzy coat!'”
“Neither certainly one of us actually imagine in tendencies,” London added. “However you see what’s on the market, and you’re employed with what you have bought. The wonderful thing about a present like that is that it is a very particular lens that we’re wanting by way of. So if we’re in search of Cookie, you already know, we all know what we’re in search of versus what’s trending in the meanwhile. It is not like a trend information present the place we’re like telling you what, you already know, the large tendencies had been on the runway … it is what does this particular person need with a view to really feel assured and succesful?”
London and Kelly went on to open up about their method to serving to their purchasers discover their finest inside self by way of outer expression.
“I feel we’ve to return to What To not Put on, proper?” Kelly stated. “There was a format and What To not Put on, and due to the time, we had been type consultants and we had been telling individuals what they wanted to do. Now, we’ve utterly flipped that on its butt, and we try to determine who you are as an individual, as our shopper, and like, you are the information and you already know …. we’ll be the information rails, however you are gonna information us that will help you. And it is such a deal with. It truly is a deal with. It takes a bit of little bit of the stress off of us as a result of we do not have to [know everything] and demand that we’re proper on a regular basis. That is serving to any person obtain a dream. Like, there’s nothing higher than that.”
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London chimed in, noting that there is no “judgment” in relation to their purchasers’ preferences.
“I imply, there are occasions the place there have been, you already know, outfits on the present that I used to be like, ‘No, no, no. … I’m not gonna put on that myself.’ But when that made her completely happy or him completely happy, then we had been completely happy to do it as a result of they’re those who should rock round of their pores and skin. It is not us. We’re not residing their lives,” she stated. “And actually, we would like you to get essentially the most out of your life that is attainable. And realizing who you’re, controlling the narrative within the visible sense when it comes to your type is an excellent necessary ability to have.”
“Whether or not you be taught that at 20 otherwise you be taught that at 50, it would not matter,” she added. “It is simply while you be taught it and in addition recognizing that you just as an individual, you are gonna change. You are gonna need various things over time, and that is okay. You do not have to have the identical type your complete life. You do not have to put on the identical issues. You do not have to have a uniform for those who do not wish to. These are, you already know, some individuals love to do this, but it surely’s not required.”
She then referenced the “quiet luxurious” development of latest years, whereas noting how the ’80s are coming again “with massive daring colours and big daring jewellery” — earlier than including that “brooches are again,” which she jokingly admitted that she’s nonetheless a bit skeptical about.
“I imply, if brooches actually come again, I shall be shocked,” London stated. “They are saying it yearly. By no means occurs. It is just for males. However now they’re saying, ‘No, no, brooches are again for girls. We’ll see.”
On the subject of brooches, Kelly introduced up one of the crucial fashionable and trendy tv characters from the previous few years — if not of all time — Moira Rose (Catherine O’Hara) from Schitt’s Creek, who positively wore no matter (the f) she needed to.
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“I simply began rewatching Schitt’s Creek, and Moira Rose going to mattress in a brooch is all the things,” he stated, to which London added, “Moira was actually a person … she must be [Wear Whatever’s] mascot.”
In the end, of their new present, London and Kelly are breaking down the boundaries which can be holding the purchasers again from being themselves — whether or not that is working by way of doubts they, or others, put of their heads.
When TooFab likened the method to remedy, London agreed. “I feel it is one thing that we’re a bit of used to, to be trustworthy. To not be, you already know, blasé about it, however all of what we have completed on What To not Put on and Put on No matter has been about remedy.”
“It’s really about what’s stopping you on the within from being who you wish to be. How can we present you that there’s a strategy to get what you need?” she continued. “And that requires asking arduous questions of individuals. And it requires asking questions that will not be snug to everyone, but it surely’s our purpose to be useful in understanding, you already know, who instructed you you’ll be able to’t put on this? Who stated you could not put on that? These kinds of issues, I feel actually do have an impact. And we wanna assist uproot these beliefs that aren’t true.”
“It is actually a pleasure to assist any person differentiate between their very own perception in their very own head,” Kelly added, “And a perception that any person else implanted of their head as a result of they could have instructed them one thing at a really weak time or at a younger developmental age, and it bought caught in there.”
“So to unstick these ideas that you just suppose you imagine while you really do not imagine them, it is like, you already know, exorcism,” he stated, to which London interjected, “Gardening!”
“Stacey is aware of how a lot I like to backyard. So pulling weeds or exorcising demons,” he joked.
“Sure, sure, precisely,” London stated. “Gardening and exorcising demons!”
All eight episodes of Put on Regardless of the F You Need are streaming now on Prime Video.
